We specialize in pairing the right medium to your message at the most efficient cost
Streaming services surpassed cable TV for the first time in July 2022, when it accounted for 34.8% of daily TV consumption, versus 34.4% for cable and 21.6% for broadcast.
If you’re a business owner and trying to wade through the increasingly complex world of cable and broadcast TV, streaming TV, ratings, TRPs, CPMs, reach, frequency, dayparts, and overall effectiveness of the most expensive advertising medium, then we would highly recommend using an experienced media buyer.
In recent years, radio has had its ups and downs competing with Internet radio platforms like Pandora, Spotify, Amazon radio, satellite radio & more. However, it still has a lot of value and the highest weekly reach, especially for local businesses wanting to reach a highly qualified audience right before they arrive to shop. Because more than two thirds of the audience works full-time, tuning in during the working day, away from home, radio consumers have money to spend.
If your marketing campaign is built right, with every element focusing on the same branding message you want to communicate, outdoor billboards or other signage can be a great complimentary tool for brands with a relatively broad audience. Digital billboards have made it much more efficient to target audiences by season, weekday, or even time of day (craving breakfast?).
Print advertising still has a place in successful advertising and branding campaigns. The key is finding the most targeted print medium that reaches your audience. Utilizing niche publications can be a perfect fit for certain brands and businesses. Direct mail can also be effective paired with new digital technologies to hyper-target your ideal customer.
One of the most requested services we offer clients is management, posting, and promoting of social media ads, especially Facebook, Instagram & Linked In. And for good reason. We've seen social media produce immediate results for clients across service, non-profit, and retail businesses, and at the lowest cost-per-thousand among all mediums. With pinpoint targeting of interests, keywords, location, age, and more, social media is a requirement for every business now.